NAICS codes / NAICS 541860
Direct Mail Advertising: $1.2M in federal contracts in FY2025
The federal government obligated $1.2M under NAICS 541860 in FY2025, the 708th most of any code. Here is who bought it and how much of it was reserved for small business, then what GovSmith does with the code for a client.
Sector 54: Professional, Scientific, and Technical Services / Industry group 5418: Advertising, Public Relations, and Related Services
- Federal contract dollars
- $1.2M
Source: USAspending.gov, FY2025 contract obligations under the code, read 2026-11-05.
- Share of all federal contract dollars
- 0%
Source: USAspending.gov, FY2025 the code over all codes with positive obligations, read 2026-11-05.
- Small-business set-asides
- GovSmith reads the set-aside dollars for the 150 largest codes; this one is outside them this year.
Source: USAspending.gov, FY2025 contract obligations under a small-business set-aside, read 2026-11-05.
- Set-aside share
- No share to compute for the year.
Source: USAspending.gov, FY2025 set-aside obligations over the code's obligations, read 2026-11-05.
Who buys under 541860
GovSmith lists the buying agencies for the largest codes on these pages. For this one, GovSmith’s Search reads every solicitation that carries the code, with the agency on each, and your vCM tells you which offices buy the work.
Who counts as small under 541860
SBA sets a size standard for every NAICS code: the largest a company can be and still count as small under that code.
The standard for this code is in SBA’s table at sba.gov, in receipts or in employees depending on the industry. GovSmith checks your company against it before it pursues any set-aside under this code.
The codes next to it
The other industries in group 5418, Advertising, Public Relations, and Related Services. Buyers often file similar work under a neighbor.
What GovSmith does with this
GovSmith finds the opportunities under 541860 for you
Every solicitation, sources-sought notice, forecast row and recompete signal that carries NAICS 541860 lands in GovSmith's Search the night it posts, with the agency, the value and the set-aside on it. GovSmith AI matches it to your profile, your vCM qualifies it, and you see the shortlist. If this code is yours, the money above is your market.